Mehnati

Mehnati is a national NGO project in Lebanon, developed in collaboration with Semeurs d’Avenir (a French NGO) and the Institut Européen de Coopération et de Développement (IECD). The platform is dedicated to empowering Lebanon’s youth through vocational and technical education, helping students, job seekers, and employers connect and build sustainable career paths. By bridging the gap between education and employment, Mehnati guides individuals toward practical skill development and professional growth.

Our collaboration focused on positioning Mehnati as a trusted and relatable digital platform through a comprehensive communication strategy. We built our work around four key pillars: awareness, to establish Mehnati as a national reference in technical education; engagement, to connect with youth and build community interaction; conversion, to drive user registrations; and loyalty, to foster long-term partnerships with institutions and employers. Alongside digital strategy and storytelling, we managed creative photoshoots and video productions, providing art direction to ensure the brand’s visual identity reflected its mission and values.

Through this cohesive approach, we elevated Mehnati’s visibility, strengthened its online presence, and built a vibrant community. The results included stronger national awareness, increased engagement, and a growing ecosystem that supports vocational advancement and employability across Lebanon.