Seventeen Cosmetics

Seventeen Cosmetics is an international beauty brand, recognized for its vibrant personality and diverse product range that celebrates beauty, confidence, and individuality. With its expansion into the Lebanese market, the brand sought to connect with its loyal audience, as well as earn the attention of the new generation, all while maintaining its global image.

Our mission was to localize Seventeen’s international identity, raise awarness about the brand to the older and neweer generation, and establish a strong, engaging social media presence.

Through visually captivating content, creative campaigns, and data-driven strategy, we successfully raised awareness of the brand’s presence in Lebanon, enhanced engagement, and increased both leads and sales.