Wink Neo

Wink Neo is a digital banking platform that provides seamless, secure, and efficient financial services. From instant digital onboarding and QR payments to e-vouchers and travel insurance, Wink Neo offers a comprehensive user experience for managing money locally and globally.

In addition to the platform’s digital rollout, we developed the visual branding components that introduced Wink Neo to the public. This included designing large-format billboards, outdoor advertising, and high-visibility placements that translated the brand’s identity into clear, impactful, and accessible messaging.

The visual direction emphasized simplicity, trust, and innovation, key values that define Wink Neo, while ensuring strong recognition across urban touchpoints.